◆ SALES PERFORMANCE · SME TEAMS
Most businesses don't have a lead problem. They have a conversion problem.
Precision Sales Group helps SME sales teams fix the conversations that quietly cost them revenue, turning inconsistent results into predictable conversion without adding a single new lead.
Telecoms ◆ Renewable Energy ◆ IT & Managed Services ◆ Fire & Security ◆ Facilities ◆ Engineering ◆ B2B Services
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Telecoms ◆ Renewable Energy ◆ IT & Managed Services ◆ Fire & Security ◆ Facilities ◆ Engineering ◆ B2B Services ◆
◆ THE REAL PROBLEM
It usually isn't effort. It's structure.
Person to person
Results swing on who picks up the phone.
Month to month
Revenue becomes a guess, not a forecast.
Deal by deal
Opportunities slip with no clear reason.
Your team is working. Calls are happening and quotes are going out, so effort isn't the problem. But performance is inconsistent, strong one week and flat the next, and good opportunities disappear without anyone being able to say exactly where.
That inconsistency is rarely about how many leads come in. It's about what happens inside the conversation: how calls are opened and controlled, how objections are met, and whether anything happens after a prospect goes quiet.
Fixing the conversation is almost always cheaper than buying more leads.
◆ THE DIAGNOSTIC
Where revenue actually leaks
Across most SME sales teams, the same handful of gaps show up again and again. A diagnostic finds which ones are costing you, and which to fix first.
01 Inconsistent follow-up
02 Weak objection handling
03 No shared structure
04 Zero call visibility
Interested prospects go cold because no one owns the next step. The deal was there; the process wasn't.
Price, timing and "let me think about it" quietly end conversations that should have carried on.
Every rep runs calls their own way, so quality depends entirely on who's making them.
Nobody reviews real conversations, so the same mistakes repeat unseen, month after month.
05 Unpredictable conversion
Without structure, the same input produces wildly different output, and forecasting becomes guesswork.
◆ HOW IT WORKS
A simple, evidence-led approach
No theory dump, no off-the-shelf programme. We look at how your team actually sells, then improve what's already there.
STEP 01
Understand the setup
I review how your team sells today, using real calls, real pipeline and real process, so we work from what's happening rather than what's assumed.
STEP 02
Pinpoint where it breaks
We identify exactly where deals stall and opportunities leak, with evidence from your own conversations rather than guesswork.
STEP 03
Fix it in practice
Then we build clarity, confidence and consistency into the day-to-day, refining the conversation until results stop depending on luck.
◆ WAYS TO WORK TOGETHER
Start small. Scale as it proves itself.
01 · ENTRY
Sales Diagnostic
Best first step
A focused review of your conversations, pipeline and process, ending in a clear, honest picture of what's costing you and exactly what to fix first.
02 · CORE RECOMMENDED
Performance Programme
For teams ready to change
Ongoing coaching, call reviews and team training that turn the diagnostic into changed behaviour, and consistency you can actually measure.
Pricing is scoped to your team and situation, with no off-the-shelf packages. We'll talk numbers once we both know there's a fit.
03 · SENIOR
Leadership Advisory
For teams needing direction
Fractional sales leadership: structure, accountability and senior direction for teams that need a steady hand without a full-time hire.
◆ WHO YOU'LL WORK WITH
Built on real sales floors, not slide decks.
Behind Precision Sales Group is years of frontline selling and sales leadership across telecoms, energy, recruitment, hospitality and B2B services, including time inside BT Local Business.
Not a theorist and not a motivational act. Someone who has made the calls, handled the objections and built the consistency being taught, and who will tell you honestly whether there's a problem worth fixing.
Telecoms · Renewable Energy · IT & Managed Services · Fire & Security · Facilities · Engineering
OUR PRINCIPLES
01 “If there's a problem, I'll find it. If there isn't, I'll tell you.”
02 The problem gets sold before the solution does.
03 Refine what already works before replacing any of it.
04 Real conversations over theory, every single time.
◆ GET STARTED
Find out what your sales conversations are really costing you.
Book a short diagnostic call. I'll give you an honest read on whether there's a problem worth fixing, and if there is, exactly where to start.
EMAIL info@precisionsalesgroup.co.uk
PHONE 07718 911359
AREA Based in Maidstone, Kent. Working across the South East and remotely.